Course Summary
Farmers Market Success System
Introduction

Lesson 1: Welcome

Lesson 2: The Farmers Market Success Path

Lesson 3: Don’t let this hold you back

Lesson 4: Your Goals for the Course

Lesson 5: Bonus: Grab some quick wins
The Farmers Market Challenge!
Join us for 15 minutes each day for 5 days for simple tips to help you rock your farmers market or retail stand! Go from sown to sold!

Day 1 - Professional Customer Service

Day 2 - Pricing

Day 3 - Display

Day 4 - Education

Day 5 - Recap
Module 1: Attract

Introduction to Attract Module

Lesson 1: What is marketing?

Lesson 2: Your Marketing Message

Lesson 3: Who Are you selling to?

Lesson 4: Stories That Sell

Lesson 5: Your Customer Journey

Lesson 6: Branding your Business

Lesson 7: Building Your Brand Assets

Lesson 8: Wrap Up to Attract Module

Lesson 9: BONUS: Accessing the Canva Templates
FMSS Bonus #1 - Tips for Branding and Logo Creation

Tips for Branding and Logo Creation
Module 2: Convert to Buyers

Introduction to Convert Module

Lesson 1: Stand Layout

Lesson 2: Display Assets

Lesson 3: Superior Signage

Lesson 4: Customer Service

Lesson 5: Overcoming Objections

Lesson 6: Promos & Sampling

Lesson 7: Wrap Up to Convert Module
FMSS Bonus #2 - Pricing For Success

Pricing For Success
FMSS Bonus #3 - 4 Steps to the Best Market Stall

4 Steps to the Best Market Stall
Module 3: Build Your Systems

Introduction to Build Module

Lesson 1: Choosing the right Market

Lesson 2: Transportation Planning

Lesson 3: Stand Logistics

Lesson 4: Preparing to Hire

Lesson 5: Hiring the right Team

Lesson 6: Training for Success

Lesson 7: Record Keeping

Lesson 8: Payment Options

Lesson 9: Wrap up to Build Module

Lesson 10: Bonus: Market Profitability Calculator

Lesson 11: Bonus: Our Market binder and change pouches
FMSS Bonus #4- Maximize Your Visibility – Intro to Online Marketing

Introduction to Maximize Your Visibility

Lesson 1: Your Facebook Profile

Lesson 2: Facebook Page - Your Shop Window

Lesson 3: Facebook Groups - The Back Porch Hangout
Lesson 4: Understanding the Facebook Pixel

Lesson 5: Intro to Facebook Ads

Lesson 6: Messenger and Manychat

Lesson 7: Effective Email Marketing

Lesson 8: Overview of Mailchimp
Lesson 9: Instagram Bonus with Molly McGuirk Balint
Module 4: Scale with Raving Fans

Introduction to Scale Module

Lesson 1: The Power of Superfans

Lesson 2: Turning Customers into Superfans

Lesson 3: The Power of Community

Lesson 4: Capture the Love

Lesson 5: Share the Love

Lesson 6: Leverage Strategic Partnerships

Lesson 7: Wrap up to Scale Module
Module 5: Q&A Sessions

Q&A April 10 2020 FMSS

Q & A April 3 2020 FMSS

Q&A October 29 2019 FMSS

Q&A October 24 2019 FMSS

Q&A October 15 2019 FMSS