Course Summary
Farmers Market Success System
Introduction
Lesson 1: Welcome
Lesson 2: The Farmers Market Success Path
Lesson 3: Don’t let this hold you back
Lesson 4: Your Goals for the Course
Lesson 5: Bonus: Grab some quick wins
The Farmers Market Challenge!
Join us for 15 minutes each day for 5 days for simple tips to help you rock your farmers market or retail stand! Go from sown to sold!
Day 1 - Professional Customer Service
Day 2 - Pricing
Day 3 - Display
Day 4 - Education
Day 5 - Recap
Module 1: Attract
Introduction to Attract Module
Lesson 1: What is marketing?
Lesson 2: Your Marketing Message
Lesson 3: Who Are you selling to?
Lesson 4: Stories That Sell
Lesson 5: Your Customer Journey
Lesson 6: Branding your Business
Lesson 7: Building Your Brand Assets
Lesson 8: Wrap Up to Attract Module
Lesson 9: BONUS: Accessing the Canva Templates
FMSS Bonus #1 - Tips for Branding and Logo Creation
Tips for Branding and Logo Creation
Module 2: Convert to Buyers
Introduction to Convert Module
Lesson 1: Stand Layout
Lesson 2: Display Assets
Lesson 3: Superior Signage
Lesson 4: Customer Service
Lesson 5: Overcoming Objections
Lesson 6: Promos & Sampling
Lesson 7: Wrap Up to Convert Module
FMSS Bonus #2 - Pricing For Success
Pricing For Success
FMSS Bonus #3 - 4 Steps to the Best Market Stall
4 Steps to the Best Market Stall
Module 3: Build Your Systems
Introduction to Build Module
Lesson 1: Choosing the right Market
Lesson 2: Transportation Planning
Lesson 3: Stand Logistics
Lesson 4: Preparing to Hire
Lesson 5: Hiring the right Team
Lesson 6: Training for Success
Lesson 7: Record Keeping
Lesson 8: Payment Options
Lesson 9: Wrap up to Build Module
Lesson 10: Bonus: Market Profitability Calculator
Lesson 11: Bonus: Our Market binder and change pouches
FMSS Bonus #4- Maximize Your Visibility – Intro to Online Marketing
Introduction to Maximize Your Visibility
Lesson 1: Your Facebook Profile
Lesson 2: Facebook Page - Your Shop Window
Lesson 3: Facebook Groups - The Back Porch Hangout
Lesson 4: Understanding the Facebook Pixel
Lesson 5: Intro to Facebook Ads
Lesson 6: Messenger and Manychat
Lesson 7: Effective Email Marketing
Lesson 8: Overview of Mailchimp
Lesson 9: Instagram Bonus with Molly McGuirk Balint
Module 4: Scale with Raving Fans
Introduction to Scale Module
Lesson 1: The Power of Superfans
Lesson 2: Turning Customers into Superfans
Lesson 3: The Power of Community
Lesson 4: Capture the Love
Lesson 5: Share the Love
Lesson 6: Leverage Strategic Partnerships
Lesson 7: Wrap up to Scale Module
Module 5: Q&A Sessions
Q&A April 10 2020 FMSS
Q & A April 3 2020 FMSS
Q&A October 29 2019 FMSS
Q&A October 24 2019 FMSS
Q&A October 15 2019 FMSS